"If you buy only one book to forward your
career, or your life, Choose What Works is the
place to start. Goldman is an extraordinary coach."
Jack Weber, Phd. Professor of Organization
Darden School of Business, University of Virginia.
Formerly, Howard served as Director of Artist
Development of Capitol Records, having worked with the Beatles,
Pink Floyd and Linda Ronstadt. Howard offers what he has gleaned
in coaching with people who must perform under high-pressure situations.
Today's professionals, especially managers, executives
and CEOs have demands imposed upon them to perform at ever-increasing
levels of productivity. Howard's unique approach addresses common
stumbling blocks: setting and focusing on priorities, communication
that produces results, excelling beyond old limits or barriers and
acting as a leader.
Howard engages us with the impactful system that
he's developed and honed over three decades of real world application.
He coaches readers to apply his High Performance Operating System
and overcome self-limiting practices, providing strategic and easy-to-implement
tools that are at the heart of producing unprecedented results.
Choose What Works
is a proven road map that translates advanced methods for accomplishment
into an attainable and winning approach, providing the following:
- A step-by-step
plan for professionals in any field to become leaders.
- Rules for immediate
wins as well as long-term achievement and learning.
- How to change
the mood of the work environment.
- Vivid and rich
examples of what works and what doesn't.
"When I am called upon to work with organizations,"
notes Howard, "it's because people want something in their work
and life beyond where they are performing beyond what's currently
stopping them. I clarify and focus their ambitions and give them
the tools to start working effectively beyond what's holding them
back. I also move them past acting as victims saying that
things are out of their control and beyond positions of entitlement
In launching a start-up, Choose What
Works proved to be an indispensable road map both
personally and for the business. Its insights into articulating
a focus, developing "pathways to action," staying
on track, and creating a strategic board provided support
and direction through the critical early stages of the company's
Robin Seaman, VP, Sales and Marketing,
River Indigo Systems
"Most of us take the system we operate under completely
for granted that is to say the rules that govern our thinking,
our perceptions, our reactions and our interactions with others
are almost totally transparent to us," says Howard. "The logic of
these ingrained rules is shielded in justifications and self-deception.
The first step is to realize that something within our control may
be stopping us. The next step is the willingness to start observing
when, where, and how our self-limiting behavior may be in the way
of effective and productive relationships. We are then free to choose
alternative ways of managing ourselves to choose what works!"
Howard Goldman's Choose
What Works offers compelling guidelines to:
- Identify your biggest
problems and then systematically overcome them. Learn how to see
problems in a different light and to distinguish between what
actually happened from what you think must happen.
- Master the #1 hurdle
in business: communication. Establish rules and a new "verbal
math" for nurturing meaningful relationships and sustainable results.
- Organize your own
"Strategic Board" and have experienced and talented people
to meet on your behalf, to discuss issues and solve problems in
a constructive, free-flowing way.
- Discover how to
be "coachable," not only to address a missing skill or chronic
barrier, but to excel and grow beyond your current level of success.
"I work with individuals and teams to become competent
in developing possibilities and new ways forward. They are then
open to explore how to be much better at what they already do well,"
says Howard. "Additionally, I move people from dwelling on problems
to enthusiastically taking actions. What people seem to really appreciate
about the approach I take in Choose
What Works is encouraging people to speak what I call
the "awful truth" what you say that clears the air and releases
you and others to relate and act with a new sense of freedom. It's
saying what's on people's minds but something that others were reluctant
to bring up or was difficult to confront as a group."
Howard Goldman directs us from the vantage point
of someone who has his pulse on fast-growth companies and industries
that will drive the tomorrow's economy. He inspires and motivates
us to raise our performance to new levels. Based on his successes
in coaching Fortune 500 companies and high-flying start-ups, Choose
What Works is sure to reach new audiences - opening people's minds
and hearts to new opportunities for success and growth.
"This book is essential for anyone with
ambition to become as great as you can be."
Exec. Vice President, Victoria's Secret Direct